You are now Free2Give

Branding for an innovative product that cleverly brings together people, brands and charities

In collaboration with Sir John Hegarty, we developed branding and illustrations for this initiative, which converts giving into a effortless act.

The bird encapsulates the idea, connecting brands and people in a joint effort to support multiple charities.

Agency BBH London / 2013 Role Design Direction & Illustration Production Mummu (animation)