Unlock the World

Design expression for The Global Key, a platform that gives access to legendary experiences worldwide

We teamed up with American basketball star & entrepreneur Dontaye Draper on his latest project.

A comprehensive visual exploration that aimed to bring The Global Key brand to life based on its most essential values: lifestyle, dream and travel.

Agency KMK Studio / 2017 Role Creative Direction & Design
  • The first approach was based on a simple typographic intervention that merged symbol and logotype

  • We then designed a bold and iconic symbol, tailored for a digital-first company

  • The brand expression naturally evolves to become the digital experience itself