Unlock the World
Design expression for The Global Key, a platform that gives access to legendary experiences worldwide
We teamed up with American basketball star & entrepreneur Dontaye Draper on his latest project.
A comprehensive visual exploration that aimed to bring The Global Key brand to life based on its most essential values: lifestyle, dream and travel.
Agency KMK Studio / 2017
Role Creative Direction & Design
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The first approach was based on a simple typographic intervention that merged symbol and logotype
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We then designed a bold and iconic symbol, tailored for a digital-first company
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The brand expression naturally evolves to become the digital experience itself
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