The Next Step

Inspirational content to drive you forward curated by Johnnie Walker

The opportunity started off as a design task to give The Next Step a modern and forward-looking skin, and eventually evolved into a broader brand expression exercise.

We went back to the basics and attempted to reimagine JW’s graphic language, building up a geometrical modular system inspired on the product’s distinctive package. A ‘next step’ in both content and form.

Agency BBH London / 2013 Role Design Direction & Illustration Production Addictive Pixel