TFL Posters Pitch

Pitch work to reassess and suggest new directions for TfL posters communication

The objective was to define a distinctive language for both visuals and tone of voice that would represent TfL in multiple contexts.

The overall direction was intended to express a witty and light-hearted manner, that would not only instruct but also hopefully enchant commuters a bit. We didn’t win it unfortunately.

Agency WCRS London / 2011 Role Design Direction & Illustration