Stay Fresh

Design exploration to give Mentos and its Stay Fresh motto a vibrant and expressive visual discourse

This project attempted to capture the Stay Fresh sentiment and translate it into a set of design rules, to guide and shape Mentos’ brand expression across multiple touchpoints.

A fun process of experimentation led to definitions around colours, mood, typography, attitude, and patterns. These guidelines were partially implemented on a couple of projects.

Agency BBH London / 2013 Role Design Direction Illustrations Dan Woodger