Save Hackney Wick

  • The Olympic Park Coalition for Responsible Development’s objective is to give a voice to communities affected by ongoing regeneration plans.

  • A bespoke stencil typeface was created and largely used as a core identity asset.

  • The campaign efforts prompted engagement and action from both residents and visitors.

  • The visual language is a bright and playful response that aims to help the organisation express its values and ambitions consistently across different touch-points.

  • Agency: KMK Studio / London 2016   Role: Creative Direction & Design