RS6 Dashboard

The Audi RS6 installation at Waterloo featured real-time data, social media integration and branded content

The RS6 Dashboard lived for a month on Waterloo Motion, a massive 40m-long high-definition screen.

It displayed useful real-time info as well as data-driven stats from both the station and the RS6. A bespoke visual style, rooted on Audi’s iconic rings, was crafted to give data a modern and sleek feel.

Agency BBH London / 2013 Role Design Direction & Illustration Production Grand Visual, Information is Beautiful
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