RS6 Dashboard

  • The Audi RS6 Dashboard was an installation at Waterloo station featuring real-time data, social media integration and branded content.

  • A bespoke visual style, rooted on Audi’s iconic rings, was crafted to give data a modern and sleek feel.

  • The RS6 Dashboard lived for a month on Waterloo Motion, a massive 40m-long high-definition screen.

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  • Agency: BBH / 2014   Role: Design Direction   Production: Grand Visual & Information is Beautiful