Predator

Global launch of a revamped Adidas classic, featuring 5 zones and football super-stars

Digital concepts and visual exploration for the iconic Adidas Predator launch, the most advanced boot with five special zones for superlative ball control.

The campaign core message around the number 5 led to a series of graphic experimentations with pentagons, which eventually set the tone for motion graphics and interactive campaign concepts.

Agency Sid Lee Amsterdam / 2012 Role Digital Creative & Design Production The Ambassadors
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