Play it Easy

  • We rebranded Playspace, a leading mobile gaming company based in Mallorca, during a five-day design sprint.

  • The brand is based on ‘nowness’ – a platform in which something exciting can be triggered at any moment.

  • A playful logotype that represents the cyclic nature of any gaming experience.

  • The visual system was further expanded with a bespoke display font built from the logotype.

  • Icons and additional visual elements also followed the same grid and style.

  • “A unique and world-class brand inspired by who we are, what we do and where we come from. The new brand identity really captures our core values.”

    Alfonso Villar, Playspace CEO & Co-founder

  • One team, one week, one accomplishment – happy days!

  • Agency: The Sexy Beast / Mallorca 2018 Role: Creative Director & Designer Sound designer: Arturo Monteduro Team: Andre Matarazzo, Jussi Solja & Playspace team