Observa 2018

  • We were invited by FGV DAPP, a leading think tank for public policy analysis, to create a project about Brazil’s 2018 presidencial election.

  • Personas, user journeys, UX and early data-vis exploration were the scope of preliminary design sprints.

  • Observa 2018 is a platform that analyses political debate on Twitter, also measuring the impact of robots and fake news.

  • We created a family of emojis to convert complex realtime data into visual stories.

  • A web–app hosts daily cards as well as in-depth analysis and graphs.

  • The project was launched as part of the ‘Digital Democracy Room’ hub to widespread national press coverage.

    Animation by Kika Azêdo.

  • Play
  • Agency: KMK Studio / Rio de Janeiro 2018   Role: Creative Direction & Design   Digital production: AppCivico / São Paulo   Animation: Kika Azêdo   Team: Marco Aurelio Ruediger, Amaro Grassi, Luis Gomes, Cleiton Marques, Humberto Ferreira, Leandro Amorim, Erlan Almeida, Henrique Ilídio