Mos.com

  • Mos is a San Francisco based startup whose purpose is to help students apply for financial aid in a simple and effective way.

  • The little racoon encapsulates the brand story: smart and agile, she navigates through the clutter to find the good stuff.

  • Other brand elements were designed to optimise the user experience whilst creating a distinctive visual language.

  • B&W photography is used to showcase student lifestyle as well as the stories of lives transformed by Mos.

  • The digital experience was crafted to live up to the brand principles: simplicity, clarity & personalisation.

  • We are currently helping Mos to expand its brand presence – watch out for the raccoon!

  • Agency: KMK Studio / 2018 Role: Creative direction & Design Design lead: Clara Tudela Team: Amira Yahyaoui, David Zhang & Mos team