Mexico 66

  • We worked on the digital side of the iconic Onitsuka Tiger’s Mexico 66 global relaunch.

  • The purpose was to create an immersive experience that emulates the events of an Olympic opening ceremony.

  • A rich visual universe was created by illustrator Karan Singh and The Adventures Of.

  • It looked sweet on mobile too.

  • Agency: The Adventures Of / Berlin 2018 Role: UX & Design Illustrator: Karan Singh Photography: Olya Oleinic Digital production: Hogarth & Ogilvy / Tokyo Team: Gustavo Vieira-Dias, Thomas Eon, Chris Seegel