Hack a Chuck

  • Converse, Google+ and the Creative Circle joined forces and invited a number of creatives to ‘hack’ and reinterpret the iconic sneaker.

  • Starting from the assumption that a person’s walk is a unique form of self-expression, we attached wireless sensors to the shoe that translated movement into a digital piece of generative art.

  • Play
  • Agency: BBH / London 2013   Role: Design Direction