Hack a Chuck

Mixing a cultural icon with technology and design to inspire the next generation of Chuck Taylor fans

Converse, Google+ and the Creative Circle joined forces and invited a number of creatives to ‘hack’ and reinterpret the iconic sneaker.

Starting from the assumption that a person’s walk is a unique form of self-expression, we attached wireless sensors to the shoe that translated¬†movement into¬†a digital piece of generative art.

Agency BBH London / 2013 Role Design & Interactive Direction
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