Genuine Since 1937

  • We teamed up with Stink Studios to redesign Ray–Ban’s global digital hub. The core idea was to merge content and product into a single experience.

  • Our winning pitch proposal showcased how product, storytelling and customisation could be part of the same journey.

  • A bespoke UI system was crafted to celebrate brand heritage and define a consistent visual language through all digital touch-points.

  • Editorial content is embedded into the shopping experience, connecting e-commerce to the brand’s social ecosystem.

  • The new design language is being gradually implemented – more to be shared soon.

  • Agency: Stink Studios / London 2018 Role: Co-Creative Direction, Design Team: Cam Temple, Quentin Villeret, Hugo Ferradás, Godart Raets, Ally Tyler, Paul Batterham, Kate Sutherland, Tim Last, Andy Kenward, Patrick Arminio