Archetypes in Storytelling

  • Fresh Britain is a brand consultancy that uses archetypes to help clients build their visions.

  • We designed and directed a film that merges archetypes and storytelling, from Robin Hood to Hollywood.

  • We designed all elements following a simple, grid-based structure.

  • “Collaborating with KMK Studio — from the briefing process, to their original ideas and art direction, to delivering an amazing film — was just flawless.”

    Costa Gargaletsos, Fresh Britain

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  • Agency: KMK Studio / London 2017 Role: Creative Direction & Design Animation: Kika Azêdo Sound design: Adam Lieber Team: Costa Gargaletsos