15 Million

  • A celebration of creativity and self-expression that brought together Adidas Originals and 15 million fans.

  • We created a series of mosaics reverencing the brand’s most iconic assets made out of fans profile pics.

  • Users could zoom into the massive image and try to spot themselves. Brand ambassadors David Beckham and Snoop Dogg were featured on the mosaics.

  • Play
  • Agency: Sid Lee / Amsterdam 2012   Role: Creative & Design