15 Million

A celebration of creativity and self-expression that brought together Adidas Originals and 15 million fans

The objective was to give something back to the fans on a simple yet engaging format. We created a series of mosaics reverencing the brand’s most iconic assets made out of fans profile pics.

Users could zoom into the massive image and try to spot themselves. Brand ambassadors David Beckham and Snoop Dogg were featured on the mosaics.

Agency Sid Lee Amsterdam / 2012 Role Digital Creative & Design
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